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Logos are the face of a business, as they give identity to one’s business. Consumers recognise a product or service through its logo. It imprints on consumers’ minds as their preferred product or service. It’s remarkable how, when a person is looking for a certain thing, the logo of it comes first into their minds, and even from afar, they can recognise it (it becomes a trademark) or its appearance with incomplete details. You perceive a business through its logo; seeing it gives you an idea of what the business is. It is crucial to create a logo, as it will embody your business. It creates a direct connection with consumers.

These eight steps will guide you in creating your logo.

Logo Design Process A Basic Guide - Know your brand - Blog Image

Know Your Brand

To understand the brand, it is important to be familiar with its purpose, vision, mission, and goal of business. Designing a logo that represents your main product or service and talks about what you offer customers. To create a logo that effectively connects with your intended audience, consider factors such as age groups, genders, and specific needs. 

By looking into competitors’ logos, this will give an idea of what other people are using in terms of visual; language within the industry. By bringing all these aspects together, you will have better chances of creating a logo that communicates who you are as a company to your clients efficiently and, at the same time, resonates with your target audience while at It’s leaving other similar businesses behind.


Researching inspiration is an important step when designing a logo. It pushes imagination and creativity, keeping the design fresh. By searching through different styles and examples, one can expose himself or herself to many visuals, which could lead to new ideas for his/her own logo. However, it’s not necessary that people search for perfection in their initial work of designing because a lack of knowledge about the company may lead to a poor first impression, but it perfects with time as they know more about the clients’ personalities.

Also, this way, you can see how successful logos are presented using simple yet poignant messages. This will help you understand what makes that particular style so attractive and apply similar techniques to your own design too. Therefore, you must become aware of where your information comes from, so there is no need to make something generic or repetitive while being contemporary enough and following up-to-date fashion trends in the design industry.

By searching through different styles and examples, you expose yourself to a wide range of visual ideas, which can spark new concepts and approaches for your own logo. In this way, you are able to know the message that people try to convey by using simple but meaningful words in their works. By looking at different styles and samples, one opens oneself up to a whole host of visual possibilities that may spark off new concepts in relation to one’s logos. That is why gathering inspiration from several sources is important, since it helps avoid generic or clichéd designs while keeping the logo fresh and relevant, following trends in the design industry today.

Sketch and brainstorm ideas

The process of sketching and brainstorming multiple logo design ideas by hand allows for creativity and exploration. Using a pen and paper, rather than jumping straight into digital design tools, encourages a more organic and free-flowing approach to ideation. It’s important not to limit yourself during this initial brainstorming process. The more ideas you generate, the better, as it increases the likelihood of stumbling upon a truly unique and memorable concept. Don’t self-censor or dismiss ideas too quickly; even seemingly simple or unconventional sketches can sometimes spark unexpected directions or serve as building blocks for more developed concepts.

Refine your chosen design

In order to improve the design’s visual appeal and make sure it stays true to your brand’s identity, this refining process entails making changes and experimenting with various versions. Finding the best possible depiction of your brand requires trying out several iterations. You may experiment with other typeface selections, colour schemes, or even little adjustments to the main icon or symbol. To guarantee coherence and consistency, every variation should be assessed in light of your brand’s personality, values, and messaging. Throughout this process of refinement, it’s also critical to take your logo’s scalability and versatility into account. Examine the idea’s adaptability to varied sizes, formats, and settings and make any required modifications to ensure legibility and aesthetic coherence in a range of application scenarios.

Pick the right colours

Because of their ability to arouse particular feelings, connections, and interpretations in individuals, colours are an essential part of branding and communication that work well. It’s crucial to take your brand’s personality and intended message into account when selecting colours for your logo. Distinct colours can represent distinct attributes and feelings. For instance, blue is frequently connected to stability and trust, while red can arouse feelings of enthusiasm and vigor. You can build a deeper emotional bond with your target audience by matching your colour choices to your brand’s intended personality and messaging.

Select the right font

The typeface you select for your logo design should not only go in with the overall style, but also convey the essence and principles of your company. The typeface need to be consistent with the qualities and attributes you wish your brand to represent. Make sure the typeface you select is understandable and intelligible, particularly at lower sizes and for a variety of purposes. A more creative or artisanal business can benefit from a script or handwritten typeface, whereas a modern, minimalist look might be more suited for a clean, sans-serif font. Steer clear of generic or overused fonts that could fail to make an impression or blend in with the competition.

Test and Redo’s

Try your logo at a variety of sizes, from tiny (for favicons and mobile apps) to enormous (for billboards and building signage). Analyze the design’s durability and whether any parts become deformed or unreadable at very large or small sizes. Print and digital media can have different specifications and constraints. To guarantee consistent replication, print a piece of content (such as business cards, brochures, packaging, etc.) and digital platforms (such as websites, social media, email signatures).

Try experimenting with multiple colour options for your logo (full colour, grey scale, single colour, etc.) to make sure it stays consistent and recognisable in a variety of apps. Verify that it stays readable and visible in a variety of settings by comparing it to varied background colours and patterns. Create a lockup of your logo for use on real-world items like clothing, product packaging, apparel, signage, or promotional materials, to gain a better understanding of how it will appear in practical applications.


To make sure your logo design is effective and resonates with your target audience, you must ask different stakeholders for feedback. Through exposing your design to a variety of viewpoints, you can uncover faults or possible areas for improvement that you might have missed. It’s critical to have an open mind and be sensitive to helpful feedback. Encourage open communication and genuine ideas because even unfavourable comments can offer insightful lessons. To ensure a well-rounded perspective, make sure you get input from a variety of people.

In conclusion, designing a logo is quite difficult and will need a lot of effort, inspiration, and ingenuity. However, your creations must be in line with the previously mentioned factors that will help you establish a connection with your audience—such as their age, gender, and social class, which will influence their preferences. Preferences are ill-defined since they vary over time; at the moment, “aesthetic design” is popular.

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