A company brochure is a printed paper document that businesses use to tell people about themselves. It’s a way for companies to share important information, talk about the good things they offer, and describe the products or services they sell to customers.

A brochure is usually folded into two, three, or four sections. This makes it different from a flyer, which is a single flat sheet of paper, or a direct mail letter, which is just a letter sent through the mail. It’s also different from a catalogue, which is a much bigger book with many pages showing all the products a company sells. A business brochure is a neatly folded paper document that companies use to advertise themselves, showcase their offerings, and convince people that their products or services are worth buying or using.

5 Key Elements in Designing your Business Brochure

1. Informative Headlines

The titles and headings in your brochure should clearly tell the reader what the brochure is about. Use short, simple words that everyone can understand easily. The headlines should grab the reader’s attention and make them want to read more. You can ask a question or make a bold statement with your headlines.

2. Cover Design

The front cover of your brochure is the first thing people will see, so it needs to look attractive and interesting. Use bright colours, big text, and eye-catching images or graphics on the cover. The cover design should represent your business well and make people curious about what’s inside the brochure.

3. The Proper Format and The Appropriate Colours

How you fold and layout your brochure is important for making it easy to read and understand. Use clear sections and spacing, so the information doesn’t look crowded. Choose colour combinations that are pleasing to the eye and match your business branding. Bright colours can make things stand out, but too many colours can be overwhelming.

4. Physical Considerations

Think about the size, paper quality, and finishing touches of your printed brochure. It should be a comfortable size to hold and read. The paper should be thick enough to look professional, not flimsy. You can add special touches like glossy pages or folded pockets to make your brochure seem high-quality.

5. Strong Call to Action

At the end of your brochure, you need to tell readers exactly what you want them to do next – this is called a call to action. Clearly display your business phone number, website, email, and physical address, so people know how to reach you. You can also invite them to buy a product, schedule an appointment, or take advantage of a special offer. This may be followed by your business contact details.

How to Create a Business Brochure?

Step 1: Identify the purpose and potential customers

Think about why you are making this brochure and who you want to read it.

∙ Clearly define the main goal – is it to sell products/services, promote an event, share information?

∙ Decide who your target audience is by thinking about their age range, interests, location, etc.

∙ Understand what would motivate and appeal to this specific group of potential customers.

Step 2: Write the brochure content

You need to prepare all the words and information that will go in your brochure. But don’t overload with too much text.

∙ Make an outline of all the key points you want to cover in your brochure.

∙ Use simple language that avoids jargon and overcomplicated explanations.

∙ Write brief, concise descriptions and highlight the biggest benefits and selling points.

∙ Have a few people proofread your text to check for errors and clarity.

Step 3: Visuals and graphics

People are drawn to visuals, so choose some eye-catching photos, illustrations, graphics, or icons to include.

∙ Choose visuals like photos, illustrations or icons that directly relate to your products/services.

∙ Use high-quality, high-resolution images for the best printing quality.

∙ Graphics and visuals should enhance and complement the text, not overwhelm it.

∙ Consider using your company’s branded colours, fonts and logo.

Step 4: Brochure folding style

Consider how many panels you need and what fold style will best present your information in a clear, organised way.

∙ The bi-fold style folds in half like a book and works well for simple brochures.

∙ A trifold brochure folds into three panels and allows more space for content.

∙ The z-fold or accordion fold has multiple panels that open out in a zigzag style.

Step 5: Brochure template

To make your life easier, choose a pre-made brochure template. Browse different designs and pick one that fits your branding and message.

∙ Browse pre-designed templates to find styles and layouts you like.

∙ Templates provide a basic structure to make design easier.

∙ Look for templates with the dimensions and folds you want.

Step 6: Customise the template

Take the template you selected and customise it by adding your text, visuals, colours and branding elements to make it your own unique brochure design.

∙ Insert your finalised text content into the template’s text boxes.

∙ Add your specific photos, graphics, logos and branding elements.

∙ Adjust colours, fonts and layouts to fit your branding and preferences.

∙ Use editing tools to resize, reposition and perfect the design.

Step 7: Printing options

Once your brochure design is complete, you’re ready for printing. Decide how many copies you need and choose between digital printing or professional offset printing.

∙ For just a few copies, printing at home or a copy shop may be enough.

∙ For larger quantities, consider professional offset printing for higher quality.

∙ Choose paper stock options like matte, glossy or recycled.

∙ Pick finishes like folding, trimming or adding a coating if desired.

 What is the Importance of Brochure for your Business?

A brochure helps people learn about your company and the products or services you offer. It allows you to get your business name and information out there for potential customers to see and remember. It is something physical and tangible that people can hold in their hands and take with them. When someone picks up your brochure, they are more likely to look through it later and keep your business in mind. A well-designed, attractive brochure can leave a positive impression on readers.

Most importantly, a brochure allows you to increase visibility for your brand. It gives potential buyers something tangible to read, refer back to, and even share with others. Events are an ideal place to distribute brochures and get your business in front of more eyes.